New reports have emerged that this level of engagement, which has yet to be seen from the likes of Samsung to date, is on the horizon for the electronics manufacturing firm. Let’s take a look at what we know, and what’s reasonable to expect from the brand looking forward.
A New Wave Of NFT Support?
2022 is quickly building up to bring a new wave of NFT engagement from major brands, creators, and traditional entertainment monoliths. The first week of the year is host to Samsung, as reports have emerged to start the year that the electronics brand is integrating NFT support on it’s smart TV products starting this year. The reports are from the ground at leading electronics conference CES, which just kicked off.
A screenshot teasing the new integration has been released by Samsung as well:
A corresponding statement from Samsung regarding the news stated:
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company said in a press release. “In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.”
Where We Go From Here
As alluded to in the screenshot from Samsung, the brand intends to let consumers browse NFT markets, and perhaps even connect their personal wallets to display their own NFTs. Early reports have suggested buy and sell support will be integrated as well. Other features that are teased from Samsung’s upcoming slate of smart TVs include cloud gaming and video chat support.
Televisions are an area of hardware that has largely gone untouched when it comes to crypto and blockchain chatter, but Samsung has quickly changed that. Earlier in 2021, the brand made active efforts to integrate Ledger support across many of it’s Galaxy smartphones. Could this week’s move signal broader support from other TV and streaming services, particularly the likes of Roku or Amazon Fire TV? For NFT owners, there’s certainly an argument to be made for TVs doubling as NFT ‘picture frames’ when your favorite content isn’t being displayed.
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