Luxury brands aim at clothing NFT, Meta Universe may become an opportunity for its transformation

Meta Universe is known as the next generation Internet. Many technology companies have deployed Metaverse related businesses one after another because of the huge potential of Metaverse in the future. In fact, in addition to the technology giants, clothing brands are also actively participating in the construction of Metaverse, hoping to get a share of the pie.

In December 2021, Adidas, one of the world's leading clothing brands, announced a partnership with Yuga Labs, the creator of Bored Ape Yacht Club NFT, to launch a new NFT named Indigo Herz.

In addition to its cooperation with Yuga Labs, Adidas also cooperates with other NFT-related projects, such as the famous NFT collector Gmoney and the NFT derivative project PunkComics inspired by Crypto Punks.

PunksComic is an NFT comic series, drawn by Marvel and DC comic artist Chris Wahl. Users can use Ethereum to purchase the comics. According to the introduction of the website, each series will have a different protagonist to carry out the story. The main characters in the comics all wore Adidas costumes.

Adidas said: Today we leap into the meta-universe, and now it's time to enter a world without limits. In addition, the blockchain game platform The Sandbox recently announced that Adidas has joined the ranks of The Sandbox meta-universe.

TheSandbox is a virtual meta universe based on the Ethereum blockchain. Players can use the platform's functional token SAND in this world to create and build their own game experience and earn revenue. In addition, players can also purchase NFT assets in the game, and NFT assets include virtual land.