\u6b63\u6587\uff1a
\n\u5728\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5927\u6f6e\u4e2d\uff0c\u5168\u7403\u4fe1\u606f\u4e0e\u6587\u5316\u4ea4\u6d41\u65e5\u76ca\u9891\u7e41\u3002\u968f\u7740Web3\u6280\u672f\u7684\u53d1\u5c55\uff0c\u5c24\u5176\u662f\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u6280\u672f\u7684\u7a81\u7834\u6027\u8fdb\u5c55\uff0c\u5185\u5bb9\u7684\u672c\u571f\u5316\u5df2\u6210\u4e3a\u4e00\u4e2a\u4e0d\u65ad\u6f14\u8fdb\u7684\u9886\u57df\u3002\u672c\u6587\u5c06\u6df1\u5165\u63a2\u8ba8\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u5728Web3\u65f6\u4ee3\u4e2d\u7684\u53d8\u9769\uff0c\u5e76\u7a81\u51faAI\u6280\u672f\u5728\u5176\u4e2d\u626e\u6f14\u7684\u5173\u952e\u89d2\u8272\u3002<\/p>\n
### 1. Web3\u6280\u672f\u7684\u5d1b\u8d77\u4e0e\u5185\u5bb9\u672c\u571f\u5316\u9700\u6c42
\nWeb3\uff0c\u88ab\u8a89\u4e3a\u4e92\u8054\u7f51\u7684\u4e0b\u4e00\u4ee3\uff0c\u4ee5\u5176\u53bb\u4e2d\u5fc3\u5316\u3001\u5b89\u5168\u6027\u548c\u6240\u6709\u6743\u7684\u900f\u660e\u6027\u7b49\u7279\u70b9\u800c\u8457\u79f0\u3002\u8fd9\u4e00\u6280\u672f\u8d8b\u52bf\u6b63\u63a8\u52a8\u5168\u7403\u5185\u5bb9\u521b\u9020\u8005\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u754c\u9650\u53d8\u5f97\u6a21\u7cca\u3002\u5185\u5bb9\u6d88\u8d39\u6a21\u5f0f\u4ece\u5355\u5411\u7684\u5206\u53d1\u8f6c\u53d8\u4e3a\u53cc\u5411\u4e92\u52a8\uff0c\u8981\u6c42\u5185\u5bb9\u66f4\u52a0\u8d34\u5408\u672c\u5730\u6587\u5316\u548c\u53d7\u4f17\u504f\u597d\u3002\u636eeMarketer\u6570\u636e\u663e\u793a\uff0c2019\u5e74\u5168\u7403\u6570\u5b57\u5e7f\u544a\u652f\u51fa\u8fbe\u52303332.2\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f20.3%\uff0c\u800c\u5176\u4e2d\u672c\u571f\u5316\u5185\u5bb9\u7684\u7cbe\u51c6\u8425\u9500\u5360\u636e\u4e86\u5e7f\u544a\u652f\u51fa\u7684\u5927\u90e8\u5206[1]\u3002<\/p>\n
### 2. AI\u6280\u672f\u5728\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u4e2d\u7684\u5e94\u7528
\nAI\u6280\u672f\u5728\u5185\u5bb9\u672c\u571f\u5316\u8fc7\u7a0b\u4e2d\u626e\u6f14\u7740\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u5173\u952e\u5e94\u7528\uff1a<\/p>\n
#### 2.1 \u81ea\u52a8\u5316\u7ffb\u8bd1
\n\u5728\u5168\u7403\u5316\u5e02\u573a\u4e2d\uff0c\u8bed\u8a00\u969c\u788d\u662f\u5185\u5bb9\u672c\u571f\u5316\u7684\u4e3b\u8981\u969c\u788d\u4e4b\u4e00\u3002\u6839\u636eCommon Sense Advisory\u7684\u8c03\u67e5\uff0c72.4%\u7684\u6d88\u8d39\u8005\u66f4\u503e\u5411\u4e8e\u4ee5\u6bcd\u8bed\u63a5\u6536\u4fe1\u606f[2]\u3002AI\u9a71\u52a8\u7684\u7ffb\u8bd1\u6280\u672f\u4f7f\u5f97\u5927\u89c4\u6a21\u3001\u9ad8\u8d28\u91cf\u7684\u5b9e\u65f6\u7ffb\u8bd1\u6210\u4e3a\u53ef\u80fd\uff0c\u964d\u4f4e\u4e86\u8bed\u8a00\u8f6c\u6362\u7684\u95e8\u69db\u548c\u6210\u672c\u3002<\/p>\n
#### 2.2 \u6587\u5316\u9002\u914d
\nAI\u53ef\u4ee5\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u8bc6\u522b\u4e0d\u540c\u6587\u5316\u95f4\u7684\u7ec6\u5fae\u5dee\u522b\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u5185\u5bb9\u7684\u8bed\u5883\u548c\u8868\u8ff0\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u56fd\u9645\u5e7f\u544a\u516c\u53f8\u5229\u7528AI\u5206\u6790\u4e0d\u540c\u56fd\u5bb6\u7684\u793e\u4ea4\u5a92\u4f53\u8d8b\u52bf\uff0c\u4ece\u800c\u5b9a\u5236\u7b26\u5408\u5f53\u5730\u6587\u5316\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\uff0c\u63d0\u9ad8\u4e86\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002<\/p>\n
#### 2.3 \u4e2a\u6027\u5316\u63a8\u8350
\nAI\u6280\u672f\u53ef\u4ee5\u5206\u6790\u7528\u6237\u6570\u636e\uff0c\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u63a8\u8350\u3002Netflix\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u6848\u4f8b\uff0c\u5b83\u5229\u7528AI\u63a8\u8350\u7cfb\u7edf\u786e\u4fdd\u5168\u7403\u7528\u6237\u90fd\u80fd\u83b7\u5f97\u7b26\u5408\u4e2a\u4eba\u53e3\u5473\u7684\u5185\u5bb9\u63a8\u8350\uff0c\u4ece\u800c\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\u548c\u7559\u5b58\u7387\u3002<\/p>\n
### 3. AI\u6280\u672f\u5728\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u7684\u6311\u6218\u4e0e\u673a\u9047
\n\u5c3d\u7ba1AI\u6280\u672f\u4e3a\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u4f46\u4e5f\u9762\u4e34\u4e00\u4e9b\u6311\u6218\u3002<\/p>\n
#### 3.1 \u9690\u79c1\u548c\u6570\u636e\u4fdd\u62a4
\n\u968f\u7740AI\u6280\u672f\u5bf9\u6570\u636e\u7684\u4f9d\u8d56\u65e5\u76ca\u589e\u52a0\uff0c\u7528\u6237\u9690\u79c1\u548c\u6570\u636e\u4fdd\u62a4\u6210\u4e3a\u5404\u5927\u4f01\u4e1a\u548c\u76d1\u7ba1\u673a\u6784\u5173\u6ce8\u7684\u7126\u70b9\u3002\u4f8b\u5982\uff0c\u6b27\u76df\u7684GDPR\u89c4\u5b9a\u4e86\u4e25\u683c\u7684\u6570\u636e\u4fdd\u62a4\u6807\u51c6\uff0c\u8981\u6c42\u4f01\u4e1a\u5728\u5904\u7406\u4e2a\u4eba\u6570\u636e\u65f6\u5fc5\u987b\u9075\u5b88\u89c4\u5b9a\uff0c\u8fd9\u5bf9AI\u6280\u672f\u7684\u5e94\u7528\u63d0\u51fa\u4e86\u66f4\u9ad8\u7684\u8981\u6c42\u3002<\/p>\n
#### 3.2 \u8bed\u8a00\u590d\u6742\u6027
\n\u8bed\u8a00\u7684\u590d\u6742\u6027\u5bfc\u81f4\u81ea\u52a8\u5316\u7ffb\u8bd1\u7684\u51c6\u786e\u6027\u53d7\u9650\u3002\u4f8b\u5982\uff0c\u591a\u4e49\u8bcd\u3001\u4e60\u8bed\u3001\u6587\u5316\u5178\u6545\u7b49\u8bed\u8a00\u7279\u5f81\u5728\u4e0d\u540c\u8bed\u8a00\u548c\u6587\u5316\u4e2d\u53ef\u80fd\u6ca1\u6709\u76f4\u63a5\u5bf9\u5e94\u7684\u8868\u8fbe\uff0c\u8fd9\u5bf9AI\u7684\u7406\u89e3\u548c\u7ffb\u8bd1\u80fd\u529b\u63d0\u51fa\u4e86\u6311\u6218\u3002<\/p>\n
#### 3.3 \u6280\u672f\u53d1\u5c55\u7684\u4e0d\u5e73\u8861
\n\u4e0d\u540c\u5730\u533a\u5728AI\u6280\u672f\u7684\u53d1\u5c55\u6c34\u5e73\u4e0a\u5b58\u5728\u5dee\u5f02\uff0c\u8fd9\u53ef\u80fd\u5bfc\u81f4\u67d0\u4e9b\u5730\u533a\u5728\u5185\u5bb9\u672c\u571f\u5316\u65b9\u9762\u843d\u540e\u3002\u4f8b\u5982\uff0c\u5168\u7403AI\u4e13\u5229\u7533\u8bf7\u6570\u91cf\u6700\u591a\u7684\u56fd\u5bb6\u662f\u4e2d\u56fd\u548c\u7f8e\u56fd\uff0c\u800c\u4e00\u4e9b\u53d1\u5c55\u4e2d\u56fd\u5bb6\u5728AI\u9886\u57df\u7684\u53d1\u5c55\u5219\u76f8\u5bf9\u6ede\u540e[3]\u3002<\/p>\n
### 4. AI\u6280\u672f\u52a9\u529b\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u7684\u6848\u4f8b\u5206\u6790
\n\u4ee5\u4e0b\u6848\u4f8b\u5c55\u793a\u4e86AI\u6280\u672f\u5982\u4f55\u63a8\u52a8\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u7684\u5b9e\u8df5\u3002<\/p>\n
#### 4.1 \u8c37\u6b4c\u7684Waze
\n\u8c37\u6b4c\u65d7\u4e0b\u7684Waze\u662f\u4e00\u6b3e\u4ea4\u901a\u5bfc\u822a\u5e94\u7528\uff0c\u5b83\u901a\u8fc7AI\u6280\u672f\u6536\u96c6\u548c\u5206\u6790\u5b9e\u65f6\u4ea4\u901a\u6570\u636e\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u4f73\u8def\u7ebf\u63a8\u8350\u3002Waze\u4e0d\u4ec5\u5b9e\u73b0\u4e86\u8bed\u8a00\u7684\u81ea\u52a8\u5316\u7ffb\u8bd1\uff0c\u8fd8\u6839\u636e\u7528\u6237\u5728\u4e0d\u540c\u56fd\u5bb6\u548c\u5730\u533a\u7684\u884c\u9a76\u4e60\u60ef\uff0c\u8c03\u6574\u4e86\u5bfc\u822a\u6307\u4ee4\u7684\u8868\u8ff0\u65b9\u5f0f\uff0c\u4f7f\u5176\u66f4\u7b26\u5408\u5f53\u5730\u7684\u9a7e\u9a76\u6587\u5316\u3002<\/p>\n
#### 4.2 \u4e9a\u9a6c\u900a\u7684\u4e2a\u6027\u5316\u63a8\u8350
\n\u4e9a\u9a6c\u900a\u5229\u7528AI\u6280\u672f\u5206\u6790\u7528\u6237\u7684\u8d2d\u7269\u5386\u53f2\u548c\u6d4f\u89c8\u884c\u4e3a\uff0c\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5546\u54c1\u63a8\u8350\u3002\u8fd9\u79cd\u63a8\u8350\u7cfb\u7edf\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u4e5f\u4f7f\u5f97\u4e9a\u9a6c\u900a\u80fd\u591f\u66f4\u6709\u6548\u5730\u5c06\u56fd\u9645\u54c1\u724c\u548c\u5546\u54c1\u63a8\u8350\u7ed9\u4e0d\u540c\u56fd\u5bb6\u7684\u6d88\u8d39\u8005\uff0c\u5b9e\u73b0\u4e86\u5185\u5bb9\u7684\u672c\u571f\u5316\u3002<\/p>\n
#### 4.3 Duolingo\u7684\u8bed\u8a00\u5b66\u4e60\u5e73\u53f0
\nDuolingo\u662f\u4e00\u6b3e\u6d41\u884c\u7684\u8bed\u8a00\u5b66\u4e60\u5e94\u7528\uff0c\u5b83\u5229\u7528AI\u6280\u672f\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u8bed\u8a00\u5b66\u4e60\u8def\u5f84\u548c\u7ec3\u4e60\u3002Duolingo\u901a\u8fc7\u5206\u6790\u7528\u6237\u7684\u5b66\u4e60\u8fdb\u5ea6\u548c\u9519\u8bef\u6a21\u5f0f\uff0c\u52a8\u6001\u8c03\u6574\u6559\u5b66\u5185\u5bb9\u548c\u96be\u5ea6\uff0c\u4f7f\u5f97\u8bed\u8a00\u5b66\u4e60\u66f4\u52a0\u8d34\u5408\u4e2a\u4eba\u9700\u6c42\u548c\u6587\u5316\u80cc\u666f\u3002<\/p>\n
### 5. \u7ed3\u8bba\u4e0e\u5c55\u671b
\nAI\u6280\u672f\u5728\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u4e2d\u7684\u5e94\u7528\u524d\u666f\u5e7f\u9614\uff0c\u4f46\u540c\u65f6\u4e5f\u9762\u4e34\u7740\u9690\u79c1\u4fdd\u62a4\u3001\u8bed\u8a00\u590d\u6742\u6027\u548c\u6280\u672f\u53d1\u5c55\u4e0d\u5e73\u8861\u7b49\u6311\u6218\u3002\u968f\u7740\u6280\u672f\u7684\u4e0d\u65ad\u8fdb\u6b65\u548c\u6cd5\u89c4\u7684\u5b8c\u5584\uff0c\u9884\u8ba1AI\u5c06\u5728Web3\u65f6\u4ee3\u4e3a\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u5e26\u6765\u66f4\u591a\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u3002\u672a\u6765\u7684AI\u6280\u672f\u5c06\u66f4\u52a0\u6ce8\u91cd\u7528\u6237\u9690\u79c1\u4fdd\u62a4\uff0c\u63d0\u9ad8\u8bed\u8a00\u5904\u7406\u80fd\u529b\uff0c\u5e76\u7f29\u5c0f\u4e0d\u540c\u5730\u533a\u4e4b\u95f4\u7684\u6280\u672f\u5dee\u8ddd\uff0c\u63a8\u52a8\u5168\u7403\u5185\u5bb9\u7684\u65e0\u969c\u788d\u6d41\u901a\u548c\u6587\u5316\u4ea4\u6d41\u3002<\/p>\n
\u53c2\u8003\u6587\u732e\uff1a
\n[1] eMarketer, Global Digital Ad Spending, 2020.
\n[2] Common Sense Advisory, Can\u2019t Read? Won\u2019t Buy, 2021.
\n[3] WIPO, World Intellectual Property Report, 2022.<\/p>\n
Web3\u65f6\u4ee3\u4e0b\uff0c\u5185\u5bb9\u672c\u571f\u5316\u9700\u6c42\u65e5\u76ca\u589e\u957f\uff0cAI\u6280\u672f\u6210\u4e3a\u63a8\u52a8\u53d8\u9769\u7684\u6838\u5fc3\u3002AI\u6280\u672f\u901a\u8fc7\u81ea\u52a8\u5316\u7ffb\u8bd1\u3001\u6587\u5316\u9002\u914d\u548c\u4e2a\u6027\u5316\u63a8\u8350\u7b49\u65b9\u5f0f\uff0c\u52a9\u529b\u5168\u7403\u5185\u5bb9\u521b\u9020\u8005\u548c\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u63d0\u5347\u5185\u5bb9\u8425\u9500\u6548\u679c\u3002\u5982Netflix\u5229\u7528AI\u63a8\u8350\u7cfb\u7edf\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\u3002\u7136\u800c\uff0cAI\u6280\u672f\u5728\u5185\u5bb9\u672c\u571f\u5316\u4e2d\u4e5f\u9762\u4e34\u6311\u6218\uff0c\u9700\u4e0d\u65ad\u4f18\u5316\u7b97\u6cd5\u4ee5\u9002\u5e94\u4e0d\u540c\u6587\u5316\u5dee\u5f02\u3002\u672c\u6587\u6df1\u5165<\/p>\n
HZD\u70b9\u8bc4\uff1a\u672c\u6587\u6df1\u5165\u63a2\u8ba8\u4e86Web3\u6d6a\u6f6e\u4e0bAI\u6280\u672f\u5728\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u9769\u547d\u4e2d\u7684\u5173\u952e\u4f5c\u7528\uff0c\u63ed\u793a\u4e86\u6280\u672f\u8fdb\u6b65\u5982\u4f55\u91cd\u5851\u5168\u7403\u6587\u5316\u4ea4\u6d41\u7684\u683c\u5c40\u3002\u6587\u7ae0\u7684\u4eae\u70b9\u5728\u4e8e\uff0c\u5b83\u4e0d\u4ec5\u6982\u8ff0\u4e86Web3\u6280\u672f\u5982\u4f55\u63a8\u52a8\u5185\u5bb9\u6d88\u8d39\u6a21\u5f0f\u7684\u53d8\u9769\uff0c\u8fd8\u5177\u4f53\u5206\u6790\u4e86AI\u6280\u672f\u5728\u81ea\u52a8\u5316\u7ffb\u8bd1\u3001\u6587\u5316\u9002\u914d\u548c\u4e2a\u6027\u5316\u63a8\u8350\u7b49\u65b9\u9762\u7684\u5e94\u7528\uff0c\u8fd9\u4e9b\u90fd\u662f\u6d77\u5916\u5185\u5bb9\u672c\u571f\u5316\u7684\u75db\u70b9\u548c\u96be\u70b9\u3002\u6587\u7ae0\u7684\u4ef7\u503c\u5728\u4e8e\u4e3a\u5185\u5bb9\u521b\u9020\u8005\u548c\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u5b9e\u9645\u53ef\u884c\u7684\u7b56\u7565\uff0c\u4ee5\u9002\u5e94\u5168\u7403\u5316\u80cc\u666f\u4e0b\u7684\u672c\u5730\u5e02\u573a\u9700\u6c42\u3002<\/p>\n
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